Category archives: natural

 

Meet Robin, the owner of Brandywine Botanicals. ” Robin’s experience in floral design contributes to an appreciation of artistic balance. She has always had an interest in unique fragrances and has spent the last several years researching products and learning about ingredients sourced from around the world. “–http://www.brandywinebotanicals.com


How did you become a perfumer?

I seem to change careers like most people change jobs and a natural fragrance business brings me full circle to my first job as a floral designer.  Both floral and fragrance design are creative outlets that are based on design principles; they are a wonderful blend of art and science. One of the shops I worked at had a large garden center where it was easy to learn about plants, their care and their fragrance.  I lived in the San Francisco Bay area for a while and the plants are amazing. There were rosemary shrubs and lemon trees growing in the yard and nonstop color all around me. Gardening was, and still is, a joy.  

 

Perfume is a blend of art and science.  Years as a critical care respiratory therapist required a background in science to understand our bodies and therapies used to treat injury and illness.  This ties into the chemistry aspect of fragrance.  We smell essential oils because they evaporate and that rate of evaporation is based on the size of the molecules and how they interact. Fragrance has an effect on our mood and often has therapeutic properties, something I am learning about through aromatherapy training. Experience in the corporate world comes in handy for running a small business.  Anyone who is a small business owner understands that you wear multiple hats and often do it all.   

 

So how did I become a perfumer? Blending essential oils and their beautiful scents was a hobby that grew after taking a single aromatherapy workshop. That workshop was followed by training with a very successful natural perfumer in Rhode Island.  The last several years have been spent trying different blends, learning about the essential oils and enjoying an olfactory trip around the world.

 

Do you have a particular style or approach to creating fragrances? 

The concept for a fragrance can come from several directions but blending always starts in my mind.  I may find a beautiful scent, like orange blossoms, try a new essential oil or simply read about a new ingredient or perfume that starts the creative process. The next step is similar to cooking. Just as you have an idea of what seasoning will work in a recipe, I consider what essential oils or botanicals will work together. For instance, will a blend need the spark of a little citrus?  Perhaps a nice sandalwood as the base?  Following design principles means using specific fragrance ‘notes’ together so you can smell a top note after applying the fragrance and experience a smooth transition to middle notes and the final base notes that last the longest for what is called the ‘dry down’. Then the fun really begins as I place a drop or two of each ingredient onto a test strip and try different combinations. Because natural fragrance does not contain preservatives or longer-lasting synthetic fragrance chemicals, it rarely lasts as long as a synthetic.  The natural perfumer must carefully blend the fragrance notes and use essential oils that have fixative properties that help the overall blend last a bit longer.  Creating a beautifully balanced blend is the artistry of natural fragrance. 

 

Tell me about your favorite in the collection?

Almost Summer is a favorite because it was one of my first blends and it is a simple, beautiful orange blossom fragrance.  It reminds me of driving along orange groves when the trees are in bloom.  Everywhere you look you see the small white blossoms and their sweet, warm fragrance is carried by the breeze. It is a nice warm-weather fragrance and is uplifting during the colder months.

 

What projects are you currently working on and where do you want to take your business in the future? 

This spring is a big turning point for Brandywine Botanicals.  I will complete aromatherapy certification training in July and plan to offer an aromatherapy collection. This is likely to include a fragrant oil for massage or moisturizing and an aromatherapy spray that can be used to fragrance the home, linens and the skin.  That is the beauty of natural ingredients: they can serve more than one purpose with less concern than something made from petroleum products as many home fragrances are. Certification also opens the door to starting a small practice where custom blends can be offered to those with a specific need.  I work from my home studio so sell online and at local events but would like to find a small studio/retail space to offer fragrance, host workshops and support an aromatherapy practice.  Location is challenging for a small business but I am always on the lookout for unique opportunities so stay tuned!

 

Meet Lauren, she is a Traditional Western Herbalist and founder of Areté herbs. I visited her lovely studio the other day. I really like her natural  and healthy life style.

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Where does the name Areté come from and what does it mean? 

Areté is a Greek word that means “excellence of any kind.” Areté describes the act of living up to one’s fullest potential, finding total fulfillment, and reaching the highest level of health and harmony for our mind, body, and spirit. Areté is a Stoic Philosophy term and I thought it embodied exactly what I was going for.

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What did you do before you started Areté Herbs? 
I was in school for most of my life up until the launch of my business! I am what they would call a 
“professional student.” I love to learn and went from undergraduate school to graduate school to my 
intensive herbalist training program, back to back.
I hold a Bachelor of Science Degree in Exercise Science and Nutrition, and a Master of Public Health 
(MPH) Degree concentrating in Integrative Health. In addition, I am certified as an Integrative Health 
Coach, and a certified Herbalist. I am also certified through the American College of Sports Medicine as 
an Exercise Physiologist (ACSM‐EP), and through the National Commission for Health Education 
Credentialing as a Certified Health Education Specialist (CHES). 
I have been employed as a Health Coach for The Chester County Hospital near Philadelphia, 
Pennsylvania, and as an Exercise Physiologist for the Dr. Dean Ornish Program for Reversing Heart 
Disease at Jefferson Regional Medical Center located near Pittsburgh, Pennsylvania.
I was also honored to be a guest speaker at the 2010 annual meeting of the Pennsylvania Public Health 
Association (PPHA) held in Philadelphia, Pennsylvania. I presented a lecture entitled, “The Integrative 
Health Coach: A New Advocate for Health Promotion.”

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Why and how did you start Areté Herbs? 
My passion for plants, healing, and nature arose after several years of studying wellness, health and 
fitness. Despite my academic studies, I felt that a vital link was absent from the “complete” picture‐‐
there had to be more to health than just exercise and nutrition. Upon studying the ancient healing 
tradition of botanical medicine, I had found the piece that was missing.
Our health is deeply connected to nature. Living in harmony with the natural rhythms of the Earth and 
reconnecting with our inner wisdom is the essence of living a fulfilling, authentic, and purposeful
life.  Our health is so much more than just the absence of disease.

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What’s your philosophy about herbal medicine? 
Areté Herbs is a company dedicated to helping each individual achieve optimal health with plant‐based 
products.  At Areté, we believe that personal health is deeply connected to nature. To attain optimal 
wellness it is vital to embrace a more natural, earth‐centered approach to living fuller, healthier lives. 
 Plant medicine is a beautiful way to empower you on this journey.
We are a young, homegrown business that lovingly handcrafts all herbal products in small batches. We 
are wholly dedicated to organics, sustainability, and green business practices because of our great 
reverence for the environment. We promise to use only organic herbs to create our formulas.
Our herbs are sourced from only the most highly regarded companies that provide certified organically 
grown plants. Respectfully wild‐harvested herbs are often hand‐gathered by ourselves from rural 
Chester County, or grown in our personal garden that is free of pesticides, chemicals, and genetically
modified organisms (GMOs).
It is our hope that Areté’s herbal products give you the opportunity to infuse yourself in the medicine of
the plants.
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Can you recommend one herb that is easy to use and grow? 
I’ll name a handful! I had the best luck growing Sage, Catnip, Thyme, and Lemon Balm. These herbs 
seem to need hardly any attention at all and grew into huge, beautiful plants all by themselves. 
A lot of medicinal plants are considered common weeds and can be found in your own yard or woods 
behind your house! There is no need to plant an herbal garden if you learn to identify these common 
medicinal weeds. They grow on their own and very plentifully! Some include: Plantain, Chickweed, 
Dandelion, and Nettles to name a few! These are all considered tonic herbs. 
Dandelion, Chickweed, and Plantain can all be found in your lawn! Dandelion is great for digestion and 
liver function and is a key component of ourCardamom & Fennel Digestive Bitters. It is also found in our 
Immune Chai Tea, Nourish Tea, and Mommy‐To‐Be Tea.
Plantain can be made into a poultice to draw out a splinter or bee sting—great for summer first aid!
Chickweed is a Nutritive (very nutritious!) and is one of my favorite herbs. It tastes so yummy that you 
can add it to salads or even make a pesto from it!
It is also one of the herbs found in our Nourish Tea and our Mommy-To-Be Tea.
Stinging Nettles are found along rivers where the ground is moist. You can find them along the 
Brandywine River! The fresh plant is great for seasonal allergies, is a powerhouse of vitamins and 
minerals, and supports the adrenals to combat stress. We use it in our Allergy Formula, Nourish Tea,
Stress Free Tea, and Mommy‐To‐Be Tea.
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